“So I’m asking you to remember that behind every algorithm is always a person, a person with a set of personal beliefs that no code can ever completely eradicate. And my message goes out not only to Google, but to all believers in the faith of code around the world. You need to identify your own personal bias. You need to understand that you are human and take responsibility accordingly.

8:50 And I say this because I believe we’ve reached a point in time when it’s absolutely imperative that we tie those bonds together again, tighter: the humanities and the technology. Tighter than ever. And, if nothing else, to remind us that that wonderfully seductive idea of the unbiased, clean search result is, and is likely to remain, a myth.”