A former IBM executive and venture startup CEO, Fjeld likes to remind his students that entrepreneurship isn’t easy.

By: inna dee

“You start with an idea,” he tells them. “And you’re almost certainly wrong about something.”

Fjeld hopes students take this bubble-bursting moment as a challenge because the best innovation comes, he says, from turning interesting but flawed ideas into good ones. That’s a lesson Fjeld hope gets through in this new course, one piece of a larger university movement to emphasize the role and value of the arts in the business and non-profit worlds while teaching students to be entrepreneurial.